It's not easy to manage your own SEO, obviously we prefer you leverage a resource like Best Fit Digital to meet your organic growth goals. We do however feel like its important to share knowledge and resources. If you are beginning your SEO journey this blog is for you.
Search engine optimization, or SEO, is the practice of optimizing a website to increase its visibility and ranking on search engine results pages (SERPs). While it may seem like a daunting task, managing your own SEO is definitely doable if you're willing to invest some time and effort into learning the basics.
Here are some steps you can take to manage your own SEO:
- Learn the basics of SEO: Start by learning the basics of SEO. This includes understanding what keywords are, how they work, and how to incorporate them into your website content. You should also learn about on-page SEO, off-page SEO, and technical SEO, as well as the importance of creating high-quality content.
- Conduct keyword research: Keyword research is the process of identifying the keywords and phrases that your target audience is searching for. There are many tools available to help with this, such as Google Keyword Planner, SEMrush, and Ahrefs. Once you've identified your target keywords, you can incorporate them into your website content.
- Optimize your website: On-page optimization refers to the changes you make to your website to make it more search engine friendly. This includes optimizing your website's content, URL structure, meta tags, and images. Off-page optimization involves building backlinks from other reputable websites to your own, as well as promoting your content on social media.
- Monitor your website's performance: Use tools like Google Analytics to monitor your website's performance. You can track metrics like website traffic, bounce rate, and conversion rate to see how your SEO efforts are impacting your website's performance. This data can help you make informed decisions about future SEO strategies.
- Stay up-to-date with SEO best practices: SEO is constantly evolving, so it's important to stay up-to-date with the latest best practices. Follow industry blogs, attend webinars, and participate in online forums to stay informed about the latest trends and strategies.
If you're ready to start this journey follow the steps above . As you begin your SEO journey remember to focus on high-quality content: Content is a crucial element of SEO. Google and other search engines prioritize websites with high-quality, original content that is valuable to users. Focus on creating informative and engaging content that is optimized for your target keywords.
As you refine your goals focus on The "3 Cs" of SEO which includes Content, Code, and Connectivity. These are the three main areas that website owners and SEO professionals should focus on to improve their website's search engine visibility and rankings.
While managing your own SEO may seem overwhelming at first, it's definitely possible with a little bit of effort and dedication. By learning the basics, conducting keyword research, optimizing your website, monitoring your performance, and staying up-to-date with best practices, you can effectively manage your own SEO and improve your website's visibility and ranking on search engine results pages.