Cookie Policy

Best Fit Digital uses cookies and similar tracking technologies to operate bestfitdigital.co, understand how visitors engage with our content, and measure the performance of our digital marketing services. This policy explains what cookies are, which ones we use, and how you can manage your preferences.

Effective Date: 9/21/2025

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your browser, remember certain information about your visit, and, in many cases, improve your overall experience. Cookies may be "session cookies," which are deleted once you close your browser, or "persistent cookies," which remain on your device for a set period or until manually deleted. In addition to cookies, we and our third-party partners may use similar technologies such as web beacons, pixels, and local storage to achieve comparable purposes. For the purposes of this policy, references to "cookies" include these related technologies unless otherwise noted.

2. Types of Cookies We Use

Best Fit Digital uses the following categories of cookies on bestfitdigital.co to operate our website, understand our audience, and deliver relevant marketing content:

Strictly Necessary Cookies

Required for the website to function properly, including page navigation, secure areas, and load balancing. These cookies do not require consent and cannot be disabled through our systems.

Performance & Analytics Cookies

Help us understand how visitors interact with bestfitdigital.co, which pages generate the most interest, and where visitors experience friction, so we can continually refine our services and content.

Functional Cookies

Remember choices you make (such as language or region) and enable enhanced, personalized features, including scheduling tools like Calendly.

Advertising & Targeting Cookies

Used by Best Fit Digital and our advertising partners to build a profile of your interests and deliver relevant advertising on this site and others, and to measure the effectiveness of ad campaigns.

3. Third-Party Cookies

We work with a select group of third-party tools to measure performance, manage client relationships, schedule consultations, and monitor SEO health. These providers may set their own cookies when you interact with bestfitdigital.co. The table below lists the tools we currently use.

[REMOVE ANY TOOLS NOT USED BY YOUR ORGANIZATION]

Google Analytics

Collects aggregated, anonymized data on website traffic, session duration, page views, and visitor behavior so we can measure and improve the performance of our content and campaigns.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES] (e.g., _ga, _gid, _gat)

Google Ads

Tracks conversions from paid advertising campaigns and enables remarketing so we can present relevant ads to prior visitors across the web.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES] (e.g., _gcl_au, IDE)

Meta Pixel

Measures the effectiveness of advertising on Facebook and Instagram, and supports audience building and retargeting for our clients' campaigns.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES] (e.g., _fbp, fr)

HubSpot

Supports our customer relationship management and marketing automation activities, including form submissions, email engagement tracking, and lead scoring.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES] (e.g., __hstc, hubspotutk, __hssc)

Calendly

Enables prospective clients to schedule consultations directly through our website and remembers scheduling preferences for a smoother booking experience.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES] (e.g., __cf_bm, calendly_session)

Search Atlas

Supports our SEO monitoring, technical auditing, and content optimization tools used to evaluate and improve site performance for our clients and our own website.

Cookies set: [INSERT SPECIFIC COOKIE NAMES AND PURPOSES]

These third parties are responsible for their own privacy and cookie practices. We encourage you to review the privacy policies of each provider for further detail on how they collect and process data.

4. Your Cookie Preferences

Where required by applicable law, we will request your consent before placing non-essential cookies on your device. You may accept, reject, or customize cookie categories at any time through our cookie consent banner or preference center.

[DEFINE CONSENT MANAGEMENT TOOL IF USED] — for example, if Best Fit Digital deploys a dedicated consent management platform, that tool's name and a link to the preference center should be described here, along with instructions for updating or withdrawing consent at any time.

5. Cookie Management Instructions

Most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of bestfitdigital.co. Instructions for commonly used browsers are provided below:

Google Chrome

Open Chrome Settings → Privacy and security → Cookies and other site data. From here you can view, block, or delete cookies, and manage exceptions for specific sites.

Mozilla Firefox

Open Firefox Settings → Privacy & Security → Cookies and Site Data. Select 'Manage Data' to view stored cookies or 'Clear Data' to remove them, and adjust the 'Enhanced Tracking Protection' level.

Safari

Open Safari Preferences → Privacy. Choose 'Manage Website Data' to see and remove cookies, or enable 'Prevent Cross-Site Tracking' to limit third-party tracking cookies.

Microsoft Edge

Open Edge Settings → Cookies and site permissions → Manage and delete cookies and site data. You can view all cookies stored, delete individual entries, or block cookies from being set.

You may also opt out of certain third-party advertising cookies through industry tools such as the Digital Advertising Alliance's opt-out page or your mobile device's advertising settings.

6. Updates to This Policy

Best Fit Digital may update this Cookie Policy periodically to reflect changes in our practices, the tools we use, or applicable legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy from time to time to stay informed about how we use cookies.

If you have questions about this Cookie Policy or our data practices, please contact us at info@bestfitdigital.co or call +1 (443) 546-5577. You can also reach us at 145 W Ostend Street, Suite 600, Baltimore, MD 21230.